pressindex-uk

The analysis of media allows you to view or adjust the communication strategy you may have implemented.

They are essential tools for the communication industry.
The challenge is to collect the relevant monitoring, analyse and deliver results on key messages rapidly.

Qualitative analysis is a mine of information for your communication projects. Tailored to your needs, they indicate your media image, how your press release has been received, how the brand is perceived or even judged. Each qualitative analysis reflects the identity of the brand and reveals just what sets it apart.

Measure

You can judge your profitability, return on investment; follow the evolution of the brand, and determine the key strategies of your communication.

Quantitative Analysis

reveal the immediate effectiveness of your communication- how many times are you appearing in comparative, analysis products? How you can measure the effectiveness of your press relations in comparison to the preceding month, or to the last quarter? How is the media reacting to your products and your brand?
A wealth of information is available to you from Press Index- editorial, analysis charts and clear and complete graphs are shown by categories: - by media type, by item type and position, by media category. Using our information base we can also determine the advertising equivalent by media type.